About us

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Capacity Statement of PRITI Research & Consultancy Limited

PRITI Research & Consultancy Limited is one of the renowned social, market & corporate research companies in Bangladesh which is working with different Social & Market issues. PRITI has started its journey since 2016 with outsourcing research works.  Though PRITI is a young company but has experienced with several sectors using different methodologies.

PRITI works

based anthropological research methods that’s way it can maintain the participation process in each research work.  For conducting different research works we use both of qualitative & quantitative methods. For quantitative research approach we use F2F interview, Over phone interview, Online Interview & web-based interview through CAPI, PAPI, CATI & WAPI. For Qualitative research approach, we use In-depth Interview (IDI), Key Informant Interview (KII), Focused Group Discussion (FGD), Ethnography, Journey Mapping, Photovoice, Documentary, Participant Observation & many more qualitative tools. Though the key persons of PRITI are anthropology based that’s way anthropological research methods are being incorporated in every research.   

PRITI is capable to cover across Bangladesh by covering 8 divisions, 64 districts, 491 Upazila, 4552 union and/or even 86000+ villages. We have a corporate office & a field office in Dhaka. Out of Dhaka, we have some divisional & regional offices in Jessore, Chattagram, Barisal, Faridpur, Rajshahi, Rangpur & Sylhet. We can reach even to the deep rural, Hill tracts & costal belt areas in Bangladesh.  

We have strong network for primary data collection across Bangladesh. The field set up is field operation in-charge, data acquisition executives, divisional coordinator, field supervisor & data collector. For qualitative interviews & sessions, we have a panel of moderators. As per requirement we recruit the moderator from panel. We have a panel of researcher & sector specialist. There are Anthropologists, Sociologist, Economist, Gender Specialist, Market Analyst & many more sector specialists. We engage the specialists from the panel as our project requirement.

  • To cooperate the business groups, national and multi-national companies, development agencies & entrepreneurs to explore the existing scenario of their relevant fields in the decision making process or in the implementation initiatives.
  • Try to make understand the clients about consumers/beneficiaries behaviors, needs, requirements and feedback on their specific products/services
  • Try to reduce the distances between the product manufacturers/importers & end-level consumer.
  • Try to change our honorable clients’ business strategies, decision making process, way of success & their current position in the market by applying methods, tools & techniques of corporate anthropological research.
  • Pointing the weakness of companies, demand of consumers & business strategies of mid-term beneficiaries through research
  • Try to connect all types of stakeholders in a chain management system for development of any business/project/program
  • To spread the application of Business and corporate anthropological research in Bangladesh.
  • Creating an observation point of consumers culture
  • Trying to create a global standard research platform

“PRITI Research & Consultancy Limited is Committed to Deliver the Quality Research Services”

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Nahida Sultana Director [Operation & Admin]

We believe that only “Participatory Research” can show the way of the Development.

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Naemur Rahman Managing Director & Lead Consultant

Key Persons

Executives & Operations

Key Persons

Priti- Managing Director & Lead Consultant

Naemur Rahman

Managing Director & Lead Consultant

PRITI Research & Consultancy Limited is an Emerging Market & Social Research Company in Bangladesh. PRITI works through “Participatory Methods” where Clients & Research Partners are engaged in every project execution. PRITI Conduct Every Research Project based on the Anthropological Research Methodologies.

PRITI collect primary data using CAPI, PAPI, CATI & Social Networks. PRITI has Nation-wide Network for Primary Data Collection. For both of Quantitative & Qualitative Research, PRITI Emphasis on Exploring the Background & Behind Reasons. We Generate Research Output by Analyzing the Cultures of the Target People of the Research.

 

Managing Director

Naemur Rahman
Qualification
M. Phil, Department of Anthropology, University of Dhaka (Thesis part is ongoing)
Masters of Social Sciences (MSS) in Anthropology, with advanced thesis,University of Dhaka.
Bachelor of Social Sciences (BSS) in Anthropology with advance research monograph, University of Dhaka.

Specialization Area

  • Consumers Behavior
  • Corporate Research
  • Value Chain
  • Business insight & Development
  • Consumer & Product Test
  • Branding & Brand Position
  • Market Feasibility
  • Disaster Risk Reduction (DRR)
  • Ethnic Minorities in Bangladesh
  • Climate Change & Environment
  • Research Methodologies & Sampling
  • Designing Tools & Techniques
  • Training & Briefing
  • Field Operation & Project Management
  • Analysis & Documentation

Work Experience

  • Working as Researcher at Innovative Research & Consultancy (IRC) Limited, Banani, Dhaka-1213, Bangladesh, 01 December 2016 to 30 April 2018
  • Field Monitoring Coordinator (Ethno-Linguistic Survey of Bangladesh), International Mother Language Institute, Ministry of Education, Capten Sayed Monsul Ali Soroni, Shegunbagicha, Dhaka-1000, 23 May 2015 to 30 November 2016.
  • Research Associate, QUERY; a house of research & consulting associates, South Badda, Gulshan-1, Dhaka-1212, 22 September 2013 to 12 May 2015
  • Research Assistant, Development Research Associates (DRA), 3/6 Lalmatia, Apartment C-1, Block-A, Dhaka-1207, 15 Jun 2010 to 20 July 2013
Samira Urmi

Nahida Sultana

Director

PRITI Research & Consultancy Limited is a Market & Social Research Company who are Committed to Deliver the Quality Research Services to its Clients. We are Capable to Conduct any Types of Market & Social Research. Our Strategy is to Deliver the Valid & Reliable Data with multi-Stage Analysis & Tabulation. 

Director [Operation & Admin]

Nahida Sultana
Qualification
Masters of Social Sciences (MSS) in Sociology.
Bachelor of Social Sciences (BSS)

Specialization

  • Quantitative Survey
  • Post Data Collections works
  • Qualitative Interview
  • Team Management
  • Project Management
  • Social Research
  • Quality Control Mechanism
  • Training & Briefing

Work Experience

  • Working as the Field Operation Manager at PRIITI Consultancy Services, since 01 October 2017 to till date
  • Working as Freelance Researcher at market, social & corporate research sectors since  02 May 2014 to 30. September 2017
  • Working as Research Assistant at QUERY; a house of research & consulting associates, South Badda, Gulshan-1, Dhaka-1212, 05 January 2012 to 30  April 2014
  • Working as Research Assistant, Development Research Associates (DRA), 3/6 Lalmatia, Apartment C-1, Block-A, Dhaka-1207, 02 Jun 2011 to 31 December 2011

How can we help you?

Contact us for market research or submit an inquiry online.