Bangladesh’s largest independent research company PRITI Research & Consultancy Limited. Researchers bring in deep understanding of client needs, their target markets and business decisions. Provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide

Market Research

Market research is a very important part of any business that wants to offer products or services that are focused and well-targeted. Business decisions that are based on good intelligence and good market research can minimize risk and pay dividends. Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused on demand. It can create benchmarks and helps entrepreneurs measure progress. Sometimes findings of appropriate research can help to communicate better.

From the present context of Bangladesh, market and product diversion become extremely important as the high labor-intensive export basket becomes very concentrated on a few markets. About 91% of our export, of which about 73% is ready-made garments, goes to the USA and to the EU countries. The high dependence of the entire export basket on a few labor-based manufacturing sectors fetches the necessity to diversify the basket with new products to new destinations.

The Chamber conducts action-based research to cater to the need of the members so that guidelines can be provided whenever necessary. The findings of the studies are shared with the private sector and the public sector from time to time.

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Analysis and Research. Analysis of social, political and economic conditions, market studies & research, sector analysis, financial and support programs